Working with MultiAdaptor, I developed a comprehensive suite of motion principles and assets in the genesis of the rebrand. These principles formed the foundation of three brand launch films, artfully produced by Studio Yatta, an array of templated motion assets, and a set of large-scale, complex pixel-mapped animations that would introduce the brand to the world at live events in London and New York.
Role: Motion Direction and Design
Studio: MultiAdaptor
Studio: MultiAdaptor
Event photography: Lis Isles