When Google Brain joined forces with one of the world's leading AI labs DeepMind, in 2023, they asked MultiAdaptor to develop a brand that reflected their unified mission - to build AI responsibly for the benefit of humanity.
The wave of research breakthroughs grew and Google DeepMind needed a robust and versatile motion toolkit to tell their story; online, in film and at live events.
MultiAdaptor approached me to, firstly, audit the existing motion behaviours of the two individual brands. Once identified, I combined the core motion principles into a unified system. This system formed the foundation of a comprehensive set of motion templates that could be used by Google DeepMind to speak to their audience on three levels; Expert, Accessible and Insiprational.
The wave of research breakthroughs grew and Google DeepMind needed a robust and versatile motion toolkit to tell their story; online, in film and at live events.
MultiAdaptor approached me to, firstly, audit the existing motion behaviours of the two individual brands. Once identified, I combined the core motion principles into a unified system. This system formed the foundation of a comprehensive set of motion templates that could be used by Google DeepMind to speak to their audience on three levels; Expert, Accessible and Insiprational.
Role: Motion Direction and Design
Studio: MultiAdaptor
Studio: MultiAdaptor
