As part of ITV's channel refresh and streaming service launch, I worked with the team at DixonBaxi to establish the motion identity for each channel logo.
Once in motion, these key brand elements could be customised and applied to create bespoke promo material and navigational elements that form the foundation of the
on-screen experience.
Once in motion, these key brand elements could be customised and applied to create bespoke promo material and navigational elements that form the foundation of the
on-screen experience.
ITV2
ITV4
ITVBe
Idents courtesy of Coffee & TV and ITV Creative